Should your sports team be using social media?

We've all seen the horror stories of pro athletes misusing Twitter and Facebook. I've seen my fair share of NHL friends posting pictures on Facebook they wouldn't want to be public. I've seen NFL and NBA players bashing teammates or referees.

Beyond the negatives however, social media and networking has a world of benefits for professional and amateur sports teams. From promoting athletes, marketing your team to fans, and connecting with parents, players, and media, social networks such as YouTube, Facebook, Twitter, and even blogging can benefit your team.

I recently wrote a guest blog for a Chatham-Kent Marketing company, CIK Marketing, on this topic. Check it out, let me know what you think, and if you need help utilizing social media for your team, feel free to contact me or the good people at CIK Marketing: Should sports teams use social media?

The plague of Toronto sports

If you're a Canadian sports fan, or just a sports fan in general, you've likely seen a trend over the last few years. It has to do with professional sports teams from Toronto.

How are fans still putting up with the mis-management, frequent collapse, exodus of top players, and losing seasons? There is something to be said as a fan for dedication to your team, but there is a point where the fans move from dedicated to dumb. Just take a look at the six Toronto teams:

+ Toronto Raptors have never won an NBA championshop, haven't made the playoffs in two years, and haven't won a playoff series in the last decade.
+ Toronto Maple Leafs haven't won an NHL championship since 1967 and haven't made the playoffs since 2003-2004.
+ Toronto Blue Jays have not made the playoffs since they won the World Series title in 1993.
+ Toronto Rock lacrosse team have failed to make the playoffs the last two season and haven't won a series since they were league champions in 2005.
+ Toronto FC has yet to qualify for the playoffs since entering the MLS in 2007.
+ Toronto Argonauts, this may sound like a broken record, but no playoff appearances in the last two seasons.

The losing history of Toronto sports teams in the last two seasons is incredible. Due to this lack of success, top professional free agents have avoided Toronto like the plague. The ultimate goal for most professional athletes is to win a championship, and if recent history serves, that is not an option in Toronto.

If it were only one team struggling, the source would be easy to trace, but the widespread failure of Toronto teams is incredible. Why are they losing, collectively? I would tend to blame poor management.

The Leafs selling off draft picks for overrated players, the Raptors inability to keep star players happy or to surround them with legitimate support, and I won't even begin with the Blue Jays.

Kudos to the dedicated fans, even if you are disillusioned. With six professional teams in the city of Toronto, you would have to predict one will make the playoffs in the next year...or two. Maybe.

Five people the NHL could do without

As the end of the NHL season arrives, hockey analysts are examining the future for non-playoff teams and making picks for the Stanley Cup playoffs. With the end of the season upon us however, I'm thinking of something else. I'm thinking about 5 people the NHL could do without. In no particular order, here they are:

1. Chris Chelios: The fact that Chelios made it back to the NHL at age 48 is less of a testiment to his ability, than it is to the sad state of the Atlanta Thrashers blueline. Chelios has no business playing in the National Hockey League let alone the American League. If you had the opportunity to watch any Thrashers game that featured Chelios, you'd know that he caused more damage, and directly caused more goals against, than he did good for the team.

2. Pierre McGuire: For the love of all that is good in the world, Pierre McGuire needs to go. Listening to his moronic analysis (if you can even call it analysis) of plays makes me want to throw myself out a window. Seriously, look at the Facebook groups, read about the drinking games, search his name on Twitter; Pierre McGuire is undoubtedly the most hated and least respected announcer in the history of hockey.

3. Brian Burke: Now I know this will never happen, not with all the brain washed idiots in Toronto that actually think the Phil Kessel trade was a smart idea. Tyler Seguin or Taylor Hall, a 2nd round pick, and another 1st round pick for Kessel? Ridiculous. And how about that "Monster" Jonas Gusttavsson? Monster is right. Gustavsson finished 36th out of 44 goalies in both Save Percentage and Goals Against Average. In the most talked about hockey city on the planet, Burke is the most overrated GM on the planet.

4. Gary Bettman: If you've ever read my blog, you should have seen this one coming. I firmly believe Bettman has done more damage to the National Hockey League over the last decade than anyone. Bettman's crowning jewel of the last year has been the Phoenix Coyotes. Until Bettman can figure out that protecting his image is less important than protecting the players and teams of the NHL, this league will struggle. It's time for Bettman's dictatorship to end and for a breath of fresh air to rejuvenate the NHL.

5. Matt Cooke: It was the year of the head shot, and no one has dominated the press for dirty hits over the past few seasons more than Matt Cooke. Is he a decent hockey player? Definitely. Could the NHL do without him? Definitely. Big, open ice hits, even one's involving the head, are a key component of the NHL. Blindside hits or knee on knee hits aren't, and these dangerous plays are a specialty of Cooke.

I know my list is a little lopsided and I know none of them will likely be leaving the NHL anytime soon, but these are five men the NHL could do without.

The best time of year in sports

In case you haven't noticed, the weather is getting warmer, the birds are starting to chirp, and this is the greatest time of year for sports.

Why? Let's start with the NHL and NBA playoffs. Teams are jockying for position, the first round is soon to begin and every game is important (unless you play for the Edmonton Oilers or the New Jersey Nets).

Not only that, but opening day of Major League Baseball is here. For Toronto Blue Jays fans, that means one legitimate month of playoff hopes remaining.

Not enough? How about the Final Four in NCAA basketball and the Frozen Four in NCAA hockey.

Sitll not enough. How about the Masters in PGA golf. I'm not going to mention the slime ball golfer everyone has been talking about. The Masters would and will be great (perhaps better) without him.

This spree of outstanding sports action comes at just the right time. Most people are still feeling a slight Olympic hangover, and this exciting time of the year is just the thing to revitalize sports fans. So get your seat ready, put on your favorite jersey, and let the games begin.